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NI Science Festival

Our ‘happy chemicals’, namely serotonin, peaked when we were appointed to manage the PR for the 2018 NI Science Festival.

NI Science Festival

NI Science Festival

Staged across 11 days in February, over 180 events spanned over 50 venues throughout Northern Ireland in what was the science extravaganza’s most ambitious programme to date.

The festival hosted a range of workshops, talks and interactive activities for young people, parents and schools, coupled with an assortment of debates, talks, theatre, comedy, music and film to open the mind to the wonders of science, technology, engineering and mathematics for older audiences.

Highlights from the 2018 festival included An Evening with Col. Chris Hadfield, where the 21st century’s most famous astronaut opened the eyes of a Belfast audience to dream the impossible.

During A Taste of Prehistory at the Ulster Museum, led by the renowned Professor Alice Roberts, taste buds were tickled by a three-course menu created using ingredients found in prehistoric Ireland.

At the Whitla Hall, wildlife cameraman Doug Allan, known for his work on series like Blue Planet, Planet Earth and Frozen Planet, delivered a fascinating talk on marine biology, diving and filming at the poles, and how climate change is affecting these regions of Earth.

Great British Bake-Off stars, Andrew Smyth and Tom Gillford even facilitated the wildly entertaining Bakineering in Space, an event that explored the surprising connections between everyday bakes and the extraordinary engineering that helps keep astronauts alive in space.

Celebrating its 60th anniversary, the BBC Radiophonic Workshop, arguably one of the most influential electronic music troupes of all-time, also shared stories about the soundtracks that have inspired generations.

People looking at the moon at a NI Science Festival PR event

After researching the Festival’s extensive programme we set to work on liaising with a targeted collective of local and national media.

As a result of having a strong knowledge of the Festival programme, schedule and objectives; combined with our good working relationship with media contacts, we successfully achieved interviews and media content which grabbed the public’s attention and encouraged people to discuss the topics on the Festival programme.

Other coverage highlights included:

232 pieces of media spanning print, online and broadcast

Full page features in – Belfast Telegraph, Irish News, News Letter, Irish Times

All key radio stations including BBC, U105, News Talk, and Downtown/Cool FM interviewed Festival guests including Colonel Chris Hadfield, Alice Roberts, Doug Allan, and Celtic Footballer Paddy McCourt to name a few.

JComms also set up live interviews with Greer Ramsey from National Museums NI, Chris McCreery Director of NI Science Festival, and NI Science Festival ambassador Eimear Maguire.

TV interviews included UTV Life and Nolan Live.

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