We provide social media and content services to Denman, helping the leading hairbrush manufacturer enhance the impact of their social media presence and to drive online sales around the world.
Denman products are used, enjoyed and endorsed by hairdressers in more than 60 countries worldwide
As part of our work, JComms created a content strategy for Denman’s first ever Natural Hair Week. This included a series of original and engaging blog posts to provoke conversation amongst Denman’s audience on social media.
The strategy included social media management, graphic design and engaging with influential natural haired bloggers. The campaign also included the introduction of ‘Denman’s Hairbrush Hits’, a weekly Spotify playlist which will have you picking up the nearest hairbrush (or anything that remotely resembles a microphone) and singing your heart out!
Throughout the year, JComms has managed numerous creative campaigns for Denman, in celebration of Mother’s Day, Father’s Day and Her Majesty The Queen’s 90th birthday.
These campaigns involved building social media contests and competition apps to generate traffic and boost engagement on Facebook, Twitter and Instagram. JComms managed advertising and sponsored content that resulted in 11,419 page views, over 30,000 users reached on Facebook, 70.50% of engagement from followers on Instagram and almost 12,000 likes.