Ulster Bank Thrive in the New World
We produced bespoke podcast series for Ulster Bank in Northern Ireland and Ulster Bank in the Republic of Ireland.
We sourced hosts - Sarah Travers in Northern Ireland and Susan Keogh in the Republic, we came up with names for the series, we sourced interviewees and we recorded and edited the podcasts.
We also promoted them through organic PR, media partnerships, social media, and influencer engagement, and we designed and created assets including podcast covers, social media graphics and video.
All recording was done in a safe and socially distanced way and in compliance with the bank's stringent requirements.
Both series were a huge success and exceeded targets for listens, engagement on social media and media coverage.
In the past year we have also produced podcast series for the NI Chamber of Commerce and Industry and Ulster University's Business School.