NatWest PR campaigns
We have worked with NatWest's personal banking team on a range of campaigns to engage consumers in the bank's brand, products and services.
We have helped the bank identify and engage with relevant influencers and to create content for use on the bank's own channels and those of influencers.
This has included campaigns to promote saving, financial health checks and fraud awareness.
In December 2020, we worked on a Christmas campaign for the bank which included working with Instagram influencer and card maker Joanne Hawker to produce a sustainable Christmas card. This was a bespoke designed card on the theme of sustainability and was printed on biodegradable seeded paper.
Content about the project was created for and posted on Joanne's Instagram. We sent the card to a wide range of journalists, influencers, MPs, Lords, and others.
We also worked with England and Birmingham City goalkeeper Emily Ramsey on a campaign to promote NatWest's Digital Regular Saver.