Spadetown Brewery Launch

JComms supported the launch of Spadetown Brewery with services including social media management, digital content creation, photography, and media relations activity.

Media relations

In terms of media relations, we generated widespread news coverage of the announcement that the brewery was coming, its beers going on sale, and landmarks in the development of the business.

Coverage was achieved in NI news and business media, including UTV, ITV, BBC, Belfast Live, Belfast Telegraph, Irish News and others. There was also extensive coverage in beer trade media and in media in the Lurgan area, where Spadetown is based.

Video content

Our video content included a timelapse video of work being done to the brewery, as well as a launch video to showcase the interior.

Social media

We have also set up and are managing social media channels for the brewery on Instagram, Facebook, Twitter, Linkedin and YouTube. This has included planning and implementing content including posts, reels, stories and videos.