We are first and foremost a PR company, managing and enhancing reputations. We employ Chartered and Accredited PR professionals who work with our digital content and events specialists to deliver outstanding campaigns and results for our clients. This includes a wide range of corporate PR and business-to-business PR campaigns for leading names in the business world and the tech sector.
Our corporate PR clients include the biggest names in the business. We work with Almac, Norbrook, Caterpillar, CDE, Telefónica Tech, and Ulster Bank, to name a few, helping them communicate effectively with key stakeholders including customers, employees, investors, analysts and regulators. Our corporate PR specialists have been involved in some of the biggest corporate and property deals in Northern Ireland’s history, and M&A activity across the UK and Ireland. They also manage business-to-business PR campaigns for a wide range of clients, including numerous leading tech sector businesses.
We’ve all heard the maxim about a well-handled crisis enhancing a reputation. We make that happen. Our clients have included an airline, a bank and a number of heavy manufacturers, so potential crises are never far away. We create crisis communications plans and we take immediate control of a crisis situation to prevent it deepening. During a client’s crisis, our understanding of the media, influencers, internal relations, and social media is more valuable than ever.
We employ specialist public affairs expertise which is utilised by a wide range of major names in the public and private sectors including SBM Offshore, Boots, CCEA, and Norbrook. We focus on building and managing long-term stakeholder relationships that are based on trust. We help clients navigate institutional relationships, engage constructively in policy discussions, and build meaningful partnerships.
Spar is marking 60 years in Northern Ireland in 2021 and we rolled out a programme of PR activity to mark the anniversary including press releases, photocalls, influencer activity, video content, media drops, media interviews, trade media activity and consumer activation.