We are first and foremost a PR company, managing and enhancing reputations. We employ Chartered and Accredited PR professionals who work with our digital content and events specialists to deliver outstanding campaigns and results for our clients.
Our corporate PR clients include the biggest names in the business. We work with Almac, Norbrook, Caterpillar, CDE, CANCOM, and Ulster Bank, to name a few, helping them communicate effectively with key stakeholders including customers, employees, investors, analysts and regulators. Our corporate PR specialists have been involved in some of the biggest corporate and property deals in Northern Ireland’s history, and M&A activity across the UK and Ireland.
We’ve all heard the maxim about a well-handled crisis enhancing a reputation. We make that happen. Our clients have included an airline, a bank and a number of heavy manufacturers, so potential crises are never far away. We create crisis communications plans and we take immediate control of a crisis situation to prevent it deepening. During a client’s crisis, our understanding of the media, influencers, internal relations, and social media is more valuable than ever.
Trust and reach are two of the most important elements of a communications campaign. We help our clients build real relationships with true influencers – those who are connected with, listened to, and respected by the target audience. Our connections in business, sport, culture and media, alongside our connections with bloggers and other digital influencers help ensure our clients have the right connections and voice at the right time.
Spar is marking 60 years in Northern Ireland in 2021 and we rolled out a programme of PR activity to mark the anniversary including press releases, photocalls, influencer activity, video content, media drops, media interviews, trade media activity and consumer activation.