Evora Hospice New name and brand

The Brief  

Evora Hospice, formerly Southern Area Hospice, was going through one of the biggest changes in its history and required PR and communications advice and support to help it manage and maximise the change.  

In addition to marking 35 years of services, the organisation was also changing its name and brand and communicating an important vision to build a new hospice in Newry.  

JComms was hired to provide support including communications strategy and advice, event management, video content creation, social media management, and media relations. 

What we did  

We created and organised a major event to mark the 35 years of service, reveal the new name and brand, and to set out the vision for the future. And we created and managed a campaign around this to communicate the landmark, the change and the vision to a wide range of audiences.  

All of this was done bearing in mind a range of sensitivities and to be the correct tone for an organisation that provides end-of-life care.  

Our work included: 

Developing the event concept and managing all aspects of the event which involved speeches, video content, fireside chats, a live audience Q&A, a brand reveal moment, photography, interviews, catering etc

Planning, shooting and editing a five-minute video to mark the 35-year landmark

Creating a dynamic video to showcase Evora’s new website 

Inviting and managing a wide range of stakeholders including the Health Minister, MLAs, corporate donors and others

Writing and issuing a press release and coordinating photography about the news to be shared

Planning and activating social media content 

Advising on a wide range of other communications, including direct communications with supporters and volunteers

Responding to emerging issues.

The Outcome  

The event was a huge success. It was attended by a large and very relevant audience. Everything logistically went to plan. Attendee feedback was extremely strong. 

The CEO of the Hospice said that the attention to detail was amazing, that she was so pleased with how it went, and that feedback on the planning, tone and delivery of the event had been outstanding. Media coverage was extensive and positive. 

Social media engagement was extremely strong. Overall, the name-change and new brand have been very successfully launched and embedded and the announcement of the vision for the future has landed in a strategically important way.