- 25 Oct 2015
The annual Chartered Institute of Public Relations (CIPR) PRide Awards took place on Friday eveing (23rd October, 2015).
They were at the Culloden Estate and Spa and were attended by some 250 PR and marketing professionals.
We were shortlisted in 10 categories, ranging from Business & Corporate Communications Campaign to Best Event and Best Media Relations Campaign.
We were delighted to win 9 awards. This included 5 Gold Awards and 4 Silver Awards, and included Gold in the Oustanding PR Consultancy of the Year category.
Here's the list of our wins:
1. Gold, Outstanding Public Relations Consultancy: JPR
Judges said: "JPR presented a strong all-round entry to clinch Gold. The judges were notably impressed by their outstanding commitment to training, development and continuous improvement. They also showed evidence of outstanding achievement both within the agency and for the clients, including their brilliant campaign example."
2. Gold, Corporate and Business Communications Campaign: Journey to being named NI's top company
Judges said: "An excellent approach that really demonstrates an agency developing a clear understanding of the client organisation's values and identity to create a meaningful and substantial campaign. This is a great example of PR at its strategic best –the agency gives in-depth strategic advice resulting in the client securing new business, improving recruitment and significantly raising its profile beyond its niche sector."
3. Gold, Low Budget Campaign: Stay out of harm down on the farm
Judges said: " This low budget campaign addressed a challenging brief by carefully researching the sector area to identify potential opportunities, supporters, endorsers and partners. The resulting programme used a variety of community, media and social media tactics to deliver a low cost programme with wide ranging impact for minimal cost. By harnessing the support of partners, the campaign was also able to extend its reach and increase visibility, not only in the target sector but also with the wider public."
4. Gold, Best Use of Media Relations: From Bolshoi to Belfast: The Theatre of Costume
Judges said: " Hosting the world premiere of this exhibition was a major coup for Belfast and generating local, national and international media coverage was a key objective of this winning campaign. The aim was to increase visitor numbers by targeting a diverse media to reach diverse audiences, and to effectively communicate the wider message about Belfast's rich, cultural offering. The cost effective campaign presented attractive interview opportunities and staged visually stunning PR pictures. The result was extensive print and broadcast coverage, successfully promoting the exhibition and reinforcing the key message about Belfast's cultural coup."
5. Gold, Best Event: Belfast Telegraph Sports Awards
Judges said: " The judges were impressed by the planning and creativity behind the delivery of this very successful event. The event's 20th anniversary was celebrated with a public vote to find "Northern Ireland's Greatest Ever Sporting Star" and this generated huge public interest and engagement. The event itself delivered resoundingly on its objective to celebrate the very best in Northern Irish sport and was attended and endorsed by a glittering cast of sporting talent, past and present."
6. Silver, Public Sector Campaign: From Bolshoi to Belfast: The Theatre of Costume
7. Silver, Commmunity Relations Campiagn: Community Relations Week
8. Silver, STEM Campaign: Ulster Bank's Hack Make the Bank
9. Silver, Arts, Culture or Sport Campiagn: Cultra Hillclimb - Driving Home 110 Years of Motoring History