- 28 Mar 2014
Launching the Upsee: how a mum's invention went viral and generated media coverage all over the world
This week, we had the privilege of working on one of the most inspiring stories we’ve been involved in – the launch of the Upsee for Firefly by Leckey.
A standing and walking harness for children with motor impairment, it was the invention of Israeli mother, Debby Elnatan, who wanted a harness support that could improve her son’s mobility skills, and is made by Northern Ireland-based company Leckey.
Bloggers from around the world were invited to Leckey’s factory for the launch as well as local, national and international media. And Kathryn Kirk from our team did an awesome job!
Here’s a flavour of some of the amazing coverage she achieved for the client.