Archive

    Archive of: 2013

  • Top apps for enhancing your PR
  • 10 things not to do on Twitter...
  • How do you know your PR is working? And if it's not, how do you make it work?
  • Don't buy likes and follows. Just don't

    Don't buy likes and follows. Just don't

    I attended the Ulster Bank and Small Business Can event on marketing earlier this week in The Mac Belfast. It was a great gig. Fantastic audience participation. Much of the discussion was on social media, and it struck me how much some of the audience were stuck in the trap of chasing follows and likes. There was a feeling that to be credible on social media, you have to be seen to have lots of followers.

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  • How to get your press releases used

    How to get your press releases used

    I was chatting to a small business owner at an event recently who told me that his company has real difficulty getting anything they issue to the media used, despite some of it sounding like it is interesting stuff. He asked me for a bit of advice on how to help get coverage. My first piece of advice was, of course, to get himself a good PR company. But if he didn’t do that, the following principles should apply. This was off the top of my head and not an exhaustive list. I’ll add more at a later date.

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  • Why PR professionals are best placed to advise organisations on social media

    Why PR professionals are best placed to advise organisations on social media

    It’s about two-way communication – PR at its best has always been about listening and not just transmitting; about a relationship between an organisation and its publics (be they consumers, investors, politicians, employees or other publics); about engaging with them. So too social media. As the Public Relations Society of America said in 2011: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations (sic) and their publics”.

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  • 'Gangnam Style': Increasingly a hit on our streets as well as the dance floor
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