Archive

    Archive of: social media

  • JPR Expands Digital Content Team

    JPR Expands Digital Content Team

    We are delighted to expand our digital content team with the appointment of Natasha Deeney. An award-winning digital marketer, Natasha has won awards such as Best Use of Digital and Social Media, Outstanding Contribution to Tourism, and Best Digital Campaign.

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  • Launching the Upsee: how a mum's invention went viral and generated media coverage all over the world
  • We've added an Iron Man to our team...
  • Guide for PR practitioners when using social media
  • Why PR is important for penguin...

    Why PR is important for penguin...

    We provide our clients with a lot of value. And they appreciate it. We help them win new business; recruit great employees; build productive relationships with stakeholders and influencers. And lots more besides.

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  • Social media examples you need to see...

    Social media examples you need to see...

    There have been some great and some not so great examples recently by organisations of social media use. Some have been labelled PR triumphs, others PR disasters. Here are just a few examples worth looking at.

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  • The latest social media changes you need to know about

    The latest social media changes you need to know about

    There’s a saying that the only constant in business is change. Nowhere is this truer than in social media.

    Recently it feels like it’s a case of another day, another significant change by one or more of the main social media networks. You could soon loose track.

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  • Video on a roll online...

    Video on a roll online...

    When you open a newspaper and it’s full of videos, you need to take note.

    I subscribe to a Sunday newspaper’s iPad edition, and it has gone big on video. Video highlights of soccer matches in its sports section. Video to complement news and features. Video interviews in business. Video commentary from columnists.

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  • No one is seeing your Facebook posts

    No one is seeing your Facebook posts

    I didn’t like having to break the news to him, but it’s better for him to know. As PR manager for a large organisation, the gentleman I was taking to (not a client) was very proud of the fact that has team had “built up thousands of Facebook fans” and was churning out dozens of posts per week. He was astounded to hear that almost no one was seeing them.

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  • How to achieve better social media outcomes

    How to achieve better social media outcomes

    So you want to boost the impact of your social media activities? There’s one key thing that you have to do which you might not want to hear. But please keep reading. Without this thing, you could well be wasting your time.

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