We are delighted to expand our digital content team with the appointment of Natasha Deeney. An award-winning digital marketer, Natasha has won awards such as Best Use of Digital and Social Media, Outstanding Contribution to Tourism, and Best Digital Campaign.

This week, we had the privilege of working on one of the most inspiring stories we’ve been involved in – the launch of the Upsee for Firefly by Leckey.

It’s not every day that you get to add an Iron Man to your team.

The CIPR has launched a new best practice guide to social media, available free to both members and non-members of the Institute.

We provide our clients with a lot of value. And they appreciate it. We help them win new business; recruit great employees; build productive relationships with stakeholders and influencers. And lots more besides.

There have been some great and some not so great examples recently by organisations of social media use. Some have been labelled PR triumphs, others PR disasters. Here are just a few examples worth looking at.

There’s a saying that the only constant in business is change. Nowhere is this truer than in social media.

Recently it feels like it’s a case of another day, another significant change by one or more of the main social media networks. You could soon loose track.

When you open a newspaper and it’s full of videos, you need to take note.

I subscribe to a Sunday newspaper’s iPad edition, and it has gone big on video. Video highlights of soccer matches in its sports section. Video to complement news and features. Video interviews in business. Video commentary from columnists.

I didn’t like having to break the news to him, but it’s better for him to know. As PR manager for a large organisation, the gentleman I was taking to (not a client) was very proud of the fact that has team had “built up thousands of Facebook fans” and was churning out dozens of posts per week. He was astounded to hear that almost no one was seeing them.

So you want to boost the impact of your social media activities? There’s one key thing that you have to do which you might not want to hear. But please keep reading. Without this thing, you could well be wasting your time.