Archive of: PR

  • Budget a PR success

    Budget a PR success

    ‘Evening Standard-gate’ aside, it would be hard to argue that Budget 2013 hasn’t been a PR success for UK Chancellor George Osborne – particularly in comparison to the ‘omni-shambles’ that was Budget 2012 (when ‘pasty-gate’ was deep-filled with negative headlines).

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  • Penalising the AVE

    Penalising the AVE

    Members of the CIPR will have known for some time that the institute is no fan of the advertising value equivalent (AVE). And those of us in the industry who understand the logic of this, have been avoiding AVE measurement, where we possibly can.

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  • The myth of 'online PR'
  • Are promoted posts on Facebook worth it?
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