While the Premier League continues to surprise, delight and torture many a fan, there’s also a big PR game being played surrounding it all.

This week, we had the privilege of working on one of the most inspiring stories we’ve been involved in – the launch of the Upsee for Firefly by Leckey.

We’ve just joinned the PRCA to add to our long-time, close involvement with CIPR. In exploring the PRCA’s resources, I came upon its Digital PR Report 2013 which was recently published in partnership with The Holmes Report and YouGov.

Shortly after I blogged about comments by Alex Aiken, the UK Government’s Executive Director of Communications, regarding the changes he is spearheading in communications within government departments, the Cabinet Office published the outcome of a ‘Digital Communications Capability Review’ that Aiken instigated.

We provide our clients with a lot of value. And they appreciate it. We help them win new business; recruit great employees; build productive relationships with stakeholders and influencers. And lots more besides.

There have been some great and some not so great examples recently by organisations of social media use. Some have been labelled PR triumphs, others PR disasters. Here are just a few examples worth looking at.

I had the pleasure of attending a great event last night organised by PRmoment. I was in London for another reason (at the CIPR) but it was a bonus to be able to also squeeze in PRmoment’s first two speakers before I rushed to Gatwick for a flight home.

Journalists are busy people. They very much appreciate PR practitioners who help them do their job. And they get extremely irritated by those who annoy them or hold them back. For PR people who want to stay in a journalist’s good books, here is a list of things you will definitely want to avoid doing, but which we are told by journalists that some PR people so often do:

The PR Moment blog has a great sounding event in London this week. It will ask the question ‘Does PR need more geeks?’

Speakers will include Mark Borkowski, founder of Borkowski.do, and Alex Aiken, Executive Director, UK Government Communications.

One of our clients told us last week that spending money on PR was the best investment he’s made in a long time. He said it had instantly brought his business the credibility it had been seeking for years with large companies.