Archive

    Archive of: jpr

  • PR and social media for Ireland's largest ever sporting event
  • No one is seeing your Facebook posts

    No one is seeing your Facebook posts

    I didn’t like having to break the news to him, but it’s better for him to know. As PR manager for a large organisation, the gentleman I was taking to (not a client) was very proud of the fact that has team had “built up thousands of Facebook fans” and was churning out dozens of posts per week. He was astounded to hear that almost no one was seeing them.

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  • Penalising the AVE

    Penalising the AVE

    Members of the CIPR will have known for some time that the institute is no fan of the advertising value equivalent (AVE). And those of us in the industry who understand the logic of this, have been avoiding AVE measurement, where we possibly can.

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  • The myth of 'online PR'
  • Dealing with negative search results

    Dealing with negative search results

    You can be sure that potential customers, potential funders and people you give your business card to are probably going to ‘Google’ you. If they return some negative results about you or your company, it can potentially be off-putting and damaging to your reputation.

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  • How to achieve better social media outcomes

    How to achieve better social media outcomes

    So you want to boost the impact of your social media activities? There’s one key thing that you have to do which you might not want to hear. But please keep reading. Without this thing, you could well be wasting your time.

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  • Top apps for enhancing your PR
  • 10 things not to do on Twitter...
  • How do you know your PR is working? And if it's not, how do you make it work?
  • Don't buy likes and follows. Just don't

    Don't buy likes and follows. Just don't

    I attended the Ulster Bank and Small Business Can event on marketing earlier this week in The Mac Belfast. It was a great gig. Fantastic audience participation. Much of the discussion was on social media, and it struck me how much some of the audience were stuck in the trap of chasing follows and likes. There was a feeling that to be credible on social media, you have to be seen to have lots of followers.

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