We’ve just completed one of the most fun projects we’ve been involved in for a long time – the 2013 World Police and Fire Games. And we mean fun in an exhilarating, challenging, satisfying kind of way.

I didn’t like having to break the news to him, but it’s better for him to know. As PR manager for a large organisation, the gentleman I was taking to (not a client) was very proud of the fact that has team had “built up thousands of Facebook fans” and was churning out dozens of posts per week. He was astounded to hear that almost no one was seeing them.

Members of the CIPR will have known for some time that the institute is no fan of the advertising value equivalent (AVE). And those of us in the industry who understand the logic of this, have been avoiding AVE measurement, where we possibly can.

There is no such thing as online PR. Arguably, it never really existed. The line was always a blur. Now it is absolutely fictional.

You can be sure that potential customers, potential funders and people you give your business card to are probably going to ‘Google’ you. If they return some negative results about you or your company, it can potentially be off-putting and damaging to your reputation.

So you want to boost the impact of your social media activities? There’s one key thing that you have to do which you might not want to hear. But please keep reading. Without this thing, you could well be wasting your time.

Some top app suggestions for PR professionals and to help firms enhance their PR.

OK, here’s my list of 10 things I see people doing on Twitter that they really shouldn’t.

This is a question that rumbles on and on in the PR world. It’s something that business people I talk to often ask. And the answer?

I attended the Ulster Bank and Small Business Can event on marketing earlier this week in The Mac Belfast. It was a great gig. Fantastic audience participation. Much of the discussion was on social media, and it struck me how much some of the audience were stuck in the trap of chasing follows and likes. There was a feeling that to be credible on social media, you have to be seen to have lots of followers.