While the Premier League continues to surprise, delight and torture many a fan, there’s also a big PR game being played surrounding it all.

At JPR, the Chartered Institute of PR is in our blood. All of our team are members of the CIPR and all are participating its Continuous Professional Development Scheme. In our team, we have three former CIPR Northern Ireland Chairman and three CIPR Fellows. We had someone from the company on the CIPR Northern Ireland committee for something like 20 years, almost continuously, in the 1990s and 2000s.