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  • Don't bring me stories, bring me geeks

    Don't bring me stories, bring me geeks

    I had the pleasure of attending a great event last night organised by PRmoment. I was in London for another reason (at the CIPR) but it was a bonus to be able to also squeeze in PRmoment’s first two speakers before I rushed to Gatwick for a flight home.

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  • How to irritate a journalist

    How to irritate a journalist

    Journalists are busy people. They very much appreciate PR practitioners who help them do their job. And they get extremely irritated by those who annoy them or hold them back. For PR people who want to stay in a journalist’s good books, here is a list of things you will definitely want to avoid doing, but which we are told by journalists that some PR people so often do:

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  • Does PR need more geeks?

    Does PR need more geeks?

    The PR Moment blog has a great sounding event in London this week. It will ask the question ‘Does PR need more geeks?’

    Speakers will include Mark Borkowski, founder of Borkowski.do, and Alex Aiken, Executive Director, UK Government Communications.

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  • This is why PR is the best investment you'll ever make.
  • The latest social media changes you need to know about
  • Video on a roll online...

    Video on a roll online...

    When you open a newspaper and it’s full of videos, you need to take note.

    I subscribe to a Sunday newspaper’s iPad edition, and it has gone big on video. Video highlights of soccer matches in its sports section. Video to complement news and features. Video interviews in business. Video commentary from columnists.

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  • The press release is dead - long live the press release
  • PR and social media for Ireland's largest ever sporting event
  • No one is seeing your Facebook posts

    No one is seeing your Facebook posts

    I didn’t like having to break the news to him, but it’s better for him to know. As PR manager for a large organisation, the gentleman I was taking to (not a client) was very proud of the fact that has team had “built up thousands of Facebook fans” and was churning out dozens of posts per week. He was astounded to hear that almost no one was seeing them.

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  • Budget a PR success

    Budget a PR success

    ‘Evening Standard-gate’ aside, it would be hard to argue that Budget 2013 hasn’t been a PR success for UK Chancellor George Osborne – particularly in comparison to the ‘omni-shambles’ that was Budget 2012 (when ‘pasty-gate’ was deep-filled with negative headlines).

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