Blog

• PR

One of our clients told us last week that spending money on PR was the best investment he’s made in a long time. He said it had instantly brought his business the credibility it had been seeking for years with large companies.

• social media

There’s a saying that the only constant in business is change. Nowhere is this truer than in social media.

Recently it feels like it’s a case of another day, another significant change by one or more of the main social media networks. You could soon loose track.

• social mediaVideo

When you open a newspaper and it’s full of videos, you need to take note.

I subscribe to a Sunday newspaper’s iPad edition, and it has gone big on video. Video highlights of soccer matches in its sports section. Video to complement news and features. Video interviews in business. Video commentary from columnists.

• ulsterbank

Media relations have never just been about the press release. The press conference and the photo / photocall have been its frequent companions. Nurturing contacts, briefings and interviews have long been commonplace too.

• jprWPFG

We’ve just completed one of the most fun projects we’ve been involved in for a long time – the 2013 World Police and Fire Games. And we mean fun in an exhilarating, challenging, satisfying kind of way.

• social mediajprFacebook

I didn’t like having to break the news to him, but it’s better for him to know. As PR manager for a large organisation, the gentleman I was taking to (not a client) was very proud of the fact that has team had “built up thousands of Facebook fans” and was churning out dozens of posts per week. He was astounded to hear that almost no one was seeing them.

• PRBudget

‘Evening Standard-gate’ aside, it would be hard to argue that Budget 2013 hasn’t been a PR success for UK Chancellor George Osborne – particularly in comparison to the ‘omni-shambles’ that was Budget 2012 (when ‘pasty-gate’ was deep-filled with negative headlines).

• PRjprmeasurement

Members of the CIPR will have known for some time that the institute is no fan of the advertising value equivalent (AVE). And those of us in the industry who understand the logic of this, have been avoiding AVE measurement, where we possibly can.

• PRjpr

There is no such thing as online PR. Arguably, it never really existed. The line was always a blur. Now it is absolutely fictional.

• jpr

You can be sure that potential customers, potential funders and people you give your business card to are probably going to ‘Google’ you. If they return some negative results about you or your company, it can potentially be off-putting and damaging to your reputation.